by ILLUM Partners
Valuation insights for founder-led businesses
Know what your business is worth — and what could increase it.
ILLUM Pulse delivers a data-driven valuation range and practical M&A readiness insights for founder-led businesses with $1M–$75M in revenue.
Powered by $11B+ of real M&A transaction experience
How it works
A proven process. Clear answers.
Three steps from your financials to a boardroom-ready valuation
What you get
Built for founders. Not finance teams.
Four things every founder needs before approaching any buyer or advisor
Indicative EV range
Valuation Range
A realistic data-driven range using multiple methodologies.
Gross margin vs peers
↑ Above peer median
Peer Benchmarking
See how your margins and growth compare to 750+ companies in your exact sector.
Value driver analysis
Value Drivers
What is increasing your multiple and what is holding it back with specific impact.
M&A readiness score
Exit Readiness
How prepared you are for a transaction and a prioritised 90-day plan.
Your Pulse Score
Your business finally has a benchmark
The Pulse Score is your overall business health rating from 0–100 benchmarked against 750+ companies in your sector. It tells you exactly where you stand before you walk into any negotiation.
Revenue quality
Recurring %, customer concentration, contract lengths
Growth profile
YoY growth, Rule of 40, pipeline strength
Margin efficiency
Gross margin, EBITDA vs peer median
Market position
Sector ranking, competitive moat
Your company · Software · Telecom · Updated today
Gross margin · 750+ peer companies
Designed for founder-led companies
Built by advisors who have guided founders through $11B of M&A
$1M–$75M revenue
Purpose-built for the lower middle market
Powered by deep M&A experience
Proprietary models. Real transaction data. Human judgment.
The report
Inside your ILLUM Pulse report
Your personalised report includes everything you need to understand your business value and prepare for a transaction.
“The framework behind ILLUM Pulse is the same one we use in real sell-side mandates — benchmarked against 750+ private transactions from our own deal database.”
About ILLUM Pulse
Built by someone who has sat on both sides of the table
Kunal Khullar is Managing Partner at ILLUM Partners — a seasoned M&A and strategy leader with 22+ years of cross-industry experience with Fortune 1000 organisations including DXC Technologies, Gartner, and Reliance across the USA, Europe, and India.
His team has advised on over $11 billion of TMT transactions — and has seen first-hand how founders walk into negotiations without knowing what their business is worth.
ILLUM Pulse puts the clarity of a formal advisory process in the hands of every founder — in five minutes, for free.
Pricing
Simple, transparent pricing.
Pulse
$0
Always free · no credit card
Start free →Insight — Annual
$399/yr
$33/month · save 33%
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$49/mo
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Get Insight — Monthly →DCF valuation model · Aspirational exit roadmap · Scenario modelling · 1 annual advisory call with Kunal. Built for founders actively planning a sale in 12–36 months.
FAQ
Common questions
Is my data private?
Yes. Your data is encrypted, never shared, and only used to generate your report.
How accurate is the valuation?
The valuation range is indicative and based on comparable TMT transactions. It is designed to give founders a realistic frame of reference — not a binding appraisal.
Who is this for?
Founder-led businesses with $1M–$75M in revenue in the technology, media, and telecom sectors.
What does it cost?
The Pulse Score and benchmarking are completely free. The full valuation report requires an Insight plan from $33/month.
Know your value. Grow your options.
Start your valuation now and get the clarity to make confident decisions.